Name. Image. Likeness.

SUPPORTING & PARTNERING WITH Colgate University men's and women's basketball student-athletes

The 13 Collective was created to empower Colgate University men’s and women’s basketball student-athletes to achieve their greatest potential academically and continuing the tradition of achievement in every field and every arena. 13 is synonymous with Colgate’s 13 founders with 13 dollars, 13 articles and 13 prayers, and pays homage to those Colgate student-athletes who have come before and who “earned their stripes” competing for championships. Our goal is to help current and future men’s and women’s baskeball Raiders leverage their name, image, and likeness to build a brighter future for themselves and the Colgate University community.

empower the 13 collective - join the community and support the men's and women's basketball student-athletes at colgate university

Fans of Colgate University now have the opportunity to support Colgate men’s and women’s basketball student-athletes directly by joining The 13 Collective. Each membership level offers exclusive benefits and contributions can be designated to men’s or women’s basketball, with funds being allocated among participating team members.

Want to support Yellow Jackets working with New York charities? Jackets for Atlanthropy partners with local charities to provide NIL opportunities for student-athletes. Explore options to contribute, including a givebacks program that donates a portion of eligible online purchases at no cost to the consumer.


Approximately 85%. The 13 Collective keeps its overhead costs as low as possible, but must cover expenses related to IT, legal, marketing materials, content creation, student-athlete education, fan engagement experiences, accounting, bookkeeping and agency services.

The 13 Collective has entered into a contract with Student Athlete NIL (SANIL) to perform management services for the benefit of The 13 Collective. SANIL also will be responsible for facilitating the NIL transactions between fans, donors, corporations and other entities, and Colgate University student athletes, in compliance with NCAA regulations. To learn more about SANIL, visit Neither The 13 Collective nor any of its officers or directors have any financial interest in SANIL.

The officers and directors of The 13 Collective are volunteers and will not receive salaries or any other compensation for their work on behalf of The 13 Collective.

Yes, The 13 Collective members can designate what sport and their respective student-athletes contributions will be earmarked for, either men’s basketball or women’s basketball. Members can also contact us directly to set up activations with their favorite men’s or women’s basketball student-athlete(s).

Individuals and businesses interested in giving larger contributions to The 13 Collective can contact us directly at

Contributions can be specified for men’s basketball or women’s basketball.

No, contracts vary based on the specific athlete and the requirements of the contributor and/or activation. Each deal is individually negotiated and agreed upon by the student-athletes. That being said, The 13 Collective seeks to provide equal opportunities for both male and female student-athletes.

No, contracts are not exclusive. We want all Colgate University men’s and women’s basketball student-athletes to thrive under NIL and take advantage of every opportunity that comes their way.

The 13 Collective offers Colgate University men’s and women’s basketball student-athletes near limitless opportunities to engage in NIL activations, including: autograph signings, social media promotions, camps and clinics, charity events, special appearances, commercials, and many more! 

Yes – businesses and individuals can request specific NIL deals with men’s and women’s basketball student-athletes. Contact us at to get started.

Contracts are limited in time and scope to provide protection for contributor funds in situations when a student-athlete transfers.

No, The 13 Collective is not affiliated with the Colgate University in any way. The 13 Collective is a third party created to work with Colgate University men’s and women’s basketball student-athletes. Colgate University is prohibited from arranging third-party compensation for student-athletes as it relates to NIL contracts and NCAA rules and regulations.

Student-athletes cannot enter into deals that promote alcohol, drugs, pharmaceuticals, political advertising, pornography, gambling or betting, or other opportunities that go against Colgate University values. Additionally, there must be quid-pro-quo between the athlete and an individual or business. The 13 Collective seeks to create a wide range of NIL opportunities for Colgate men’s and women’s basketball student-athletes that help them grow as young men and women, while also giving supporters an opportunity to interact with student-athletes in unique ways.

The 13 Collective is not a 501c3 tax exempt entity.  As such, contributions to The 13 Collective are not tax deductible as a charitable donation.

A business may direct that payments for the NIL activations by the men’s or women’s basketball student athletes be used to promote the business and/or market the business’ products and services. To learn more, contact us at Under these circumstances a business may be able to deduct these payments and/or payments for a membership to The 13 Collective as a business expense. Of course, a business seeking a tax deduction for such payments should consult with it’s tax advisor prior to taking any such deduction.

Nothing in this communication is intended to constitute legal or tax advice.